Privacy Policy
Last updated: 1 November 2025
Your privacy is important to us. This policy explains how we collect, use, and protect your personal information.
Introduction
Baby Fat Ltd ("we", "us", "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website babyfat.co.uk or engage our services. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1 Information We Collect
1.1 Information You Provide
When you contact us or engage our services, we may collect:
- •Contact Information: Name, email address, phone number, company name
- •Project Information: Details about your project requirements, budget, and timeline
- •Communication Records: Correspondence, meeting notes, and project documentation
- •Payment Information: Billing address and payment details (processed securely through third-party providers)
1.2 Information Collected Automatically
When you visit our website, we automatically collect:
- •Technical Data: IP address, browser type and version, device information, operating system
- •Usage Data: Pages visited, time spent on pages, navigation patterns, referring website
- •Location Data: General geographic location based on IP address
2 How We Use Your Information
We use your personal information for the following purposes:
3 Legal Basis for Processing
Under UK GDPR, we process your personal data based on the following legal grounds:
- •Contract: Processing necessary to fulfill our contractual obligations to you
- •Consent: You have given explicit consent for specific processing activities
- •Legitimate Interests: Processing necessary for our legitimate business interests (e.g., fraud prevention, direct marketing)
- •Legal Obligation: Processing required to comply with legal requirements
4 Information Sharing and Disclosure
We do not sell, rent, or trade your personal information. We may share your information with:
- •Service Providers: Third-party vendors who assist with hosting, email delivery, payment processing, and analytics
- •Legal Authorities: When required by law or to protect our rights, safety, or property
- •Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice to affected parties)
All third-party service providers are contractually obligated to maintain the confidentiality and security of your information.
5 Data Security
We implement industry-standard security measures to protect your personal information:
🔐 Encryption
SSL/TLS encryption for data transmission
🛡️ Access Controls
Restricted access to authorized personnel only
🔄 Regular Backups
Secure data backup and recovery procedures
👁️ Monitoring
Continuous security monitoring and auditing
6 Your Data Protection Rights
Under UK GDPR, you have the following rights:
To exercise any of these rights, please contact us at info@babyfat.co.uk. We will respond within one month.
7 Data Retention
We retain your personal information only as long as necessary for the purposes outlined in this policy:
- •Active Clients: Duration of project plus 6 years (UK tax and legal requirements)
- •Inquiries: 2 years from last contact (unless you request earlier deletion)
- •Website Analytics: 26 months maximum
8 Cookies and Tracking Technologies
Our website uses minimal cookies to enhance user experience:
- •Essential Cookies: Required for basic website functionality (session management, security)
- •Preference Cookies: Remember your settings (e.g., dark mode preference)
You can control cookies through your browser settings. Disabling cookies may limit website functionality.
9 Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
10 Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting a notice on our website or sending an email to registered users. Continued use of our services after changes constitutes acceptance of the updated policy.
Contact Us
If you have questions, concerns, or wish to exercise your data protection rights, please contact us:
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues: www.ico.org.uk